Client: Wild Clouds
Industry: E-commerce/Retail
Challenge: Wild Clouds, a thriving online retail store, faced a significant hurdle. Despite engaging in aggressive discounting strategies, the Return on Ad Spend (ROAS) barely met expectations, yielding minimal profit. The brand struggled with optimizing full-priced campaigns, seeking to enhance both Average Order Value (AOV) and overall profitability without leaning on constant discounts.
Solution: Roaring Agency took a deep dive into Wild Clouds’ operational challenges and market dynamics. We overhauled the ad spend strategy, focusing on promoting full-priced products while maintaining a compelling brand story. Our approach integrated:
- Ad Creative Overhaul: Refreshing ad creatives to resonate more with the target audience’s aspirations and lifestyle, aligning with full-priced products’ perceived value.
- Strategic Upselling and Cross-Selling: Implemented data-driven upsells and cross-sells within the shopping experience, enhancing AOV with products complementing the original purchases.
- Optimization of Marketing Channels: Identified and capitalized on the most effective marketing channels for Wild Clouds, reallocating budget to platforms yielding higher ROAS.
- Customer Journey Analysis: Fine-tuned the campaigns by understanding the customer journey, ensuring touchpoints are effective in converting sales without discounts.
Results: Roaring Agency’s strategic pivot led to a dramatic improvement in Wild Clouds’ profitability metrics. Notably, the campaigns for full-priced products achieved a stellar 3.76 ROAS, a significant jump from previous campaigns. This strategic shift not only improved immediate revenue but also positioned Wild Clouds as a premium option in its market, improving customer perception and loyalty.
Testimonial: “Cesar and Roaring Agency have been instrumental in improving my business’s Return on Ad Spend (ROAS) and Average Order Value (AOV). […] Under Cesar’s guidance, my business has experienced remarkable transformations.” – Franny C.