Catalyzing Growth for OVER&ALL’s Exclusive Collection

Client: OVER&ALL

Industry: Fashion/E-commerce

Challenge: OVER&ALL approached Roaring Agency with a specific need: to elevate the ROAS for their premium denim collection, ensuring it sold out before an upcoming line launch. They faced constraints with a limited budget, necessitating a strategy that was both cost-efficient and highly effective.

Solution: Roaring Agency crafted a bespoke campaign for OVER&ALL, centered around achieving high impact with optimal budget utilization. Our approach included:

  1. Targeted Campaigns: Micro-targeted ad campaigns focused on demographic segments identified as most likely to engage with and purchase from the denim collection.
  2. Engagement-Driven Creatives: Utilization of dynamic, engaging ad creatives that highlighted the exclusivity and premium nature of the denim collection.
  3. Inventory-Led Urgency: Implemented real-time inventory updates in ads to create urgency, driving up immediate purchases.
  4. Efficient Budget Allocation: Streamlined ad spend, focusing on high-performing times of day and audience segments, maximizing the campaign’s reach and conversion with the available budget.

Results: The campaign was a resounding success, with OVER&ALL’s denim collection selling out as required and a substantial 4.46 ROAS achieved. The efficient use of budget resources not only met but exceeded OVER&ALL’s objectives, setting a new internal benchmark for their promotional campaigns.

Testimonial: “Working with Cesar has been great! […] My budget was quite small, and Cesar still managed to turn this into a positive ROAS which is quite impressive! I will definitely keep on working with Cesar, and I highly recommend him!” – Enid C.